superheta

hey i'm heta and i study marketing in tampere (finland, europe for the non-finn). i love food, ads, bad tv, travelling, electro, running, wine, mags, photos, vodka slushies, tanning, weddings, my family, nerdy stuffs, babies and hanging out in cozies. this is my blog about me and the stuff i do. if you have any questions or comments or just wish to express your love, please do ask.

Free tip babies, How should you tackle Twitter?

 Some people feel Twitter is another separate ameba of a social media, which is approaching Finland like a meteor approaching earth – there’s been some space dust in the atmosphere, but no real big hit (yet.)

They said 2012 would be the Twitter year in Finland. Twitter may or may not be a big hit in Finland, internet is as predictable as the economy, forecasting is for fools they say. In 2007ish, everybody suddently left MySpace and IRCGalleria  and started using Facebook with only a few contacts, but nobody really felt like moving over to Google+ from Facebook. 

Twitter is not a Facebook/Blog competitor, because it doesn’t concentrate (it’s business model) on self-disclosure (of users), but on the extremely quick, easy and efficient sharing and updating of information. Twitter is great for staying up to date on a specific topic or group, like fashion or Anonymous. 

Twitter is also super easy, sleek and stylish for web-page embedding, so I think it’s one of the best ways of updating content to your company/NPO web-page. Works great for LinkedIn and FB updating too. So don’t worry about the lack masses of finnish consumers in Twitter, it’s still a great tool for easy updating and staying up to date. So tweet responsibly, as unfollowing is made easy too.


wining and dining again

The trackpad on my MacBook had to go in another time to get some TLC from the Apple care guys, so it’s been a bit quiet. 

On friday  my bf and I hit the wine expo where we sampled some old favorites and new acquaintances.

I didn’t get all the fuss: GH Mumm, Pannier Champagne, some Austrian Riesling (just goes to prove I’m an Alsace Riesling-girl)
Still Good: Hahn Pinot Noir - now in Alko for 14.something/bottle
Learned to Love: Ferrari Brut, some Austrian sparkling rose and Eiswein

If any finnish wine expo guy is reading this, please call me and let’s come up with some NFC-solution so I could just collect the specs with one wave of a smartphone and not forget all the wines I tried…

In the evening I treated my worse half to a late BD dinner in Luomo which was amazing. We wined and dined through all seven courses, four amuses and aperitifs of Ruinart Champagne (<3). 

Loved: Lobster with crackling
Meeeehh…what’s the fuss?: Sourcream snow and beetroot jelly. Regular sourcream would’ve been better. (Dish: 1st main of lamb entrecote with deconstructed Bortch)
I’ll try this at home: Lemon Creme Brule with lemon sorbet. 
Funny Flashbacks: Mozzarella jelly with Olive oil powder. Bf said it reminded him of Dr. Oetker pizza. Also weird popping candy in pandan leaf rice ice-cream palate cleanser was super.
Hated: Chocolate with cauliflower. Beautiful chocolate coulis, choc icecream and salty fudge crumbles - later ruined by obnoxious french guy pouring cauliflower sauce our of japanese tea pot on all the beautiful chocolate. Also weird candied cauliflowers under the crummies.

Saturday was spend curing a slight headache with amazing food and wine. I didn’t know people can get hangovers from Michelin Star restaurants, but apparently it’s possible. 

It&#8217;s spritz-time! The weekend&#8217;s here!

It’s spritz-time! The weekend’s here!

i buy some mags just for the ads

This made me facepalm a couple of weeks back, but better late than never when it comes to posting…
Do you guys think of men’s underwear when you think of wine? Or wine when you think of men’s underwear?
I always thought they wanted to position Viini as specialized high-endish unisex mag and not a pamphlet that justifies the love of elderly men for Black Horse long-johns. 
The ironic thing is, the advertising sales manager was featured on the fourth page.

Got tickets to LDN!

Were flying Ryanair and I did not get myself Ryanair insurance, which still gets you to your destination if things go letuilleen. Better dig out my Little Britain Seasons 1-3 box and start educating myself on Great British culture…Only four weeks to go!

I love you computer

Whooh. I finally got my computer back. 24 days of job applying, work, uni work and keeping myself updated on important issues was surprisingly tolerable though. Cudos on the iPhone, mapple guys!

Also a big hand to the developers of the Simpsons Tapped Out -app. Found it on the App Store Top Grossing -list one night, it’s basically like The Sims (man I loved The Sims…) but with Springfield. Helped to soothe those computer withdrawal symptoms at first, but now I’m just the slave of a different demon…

My springfield. Just got through to level 10.

Two weeks ago I attended Global Service Jam 2012 here in Tampere. It’s a global service design event where teams 48h hours to develop and prototype a new service. I know what this sounds like, and yes, there was play-doh, legos, tangible mapping, a lot of markers and sober dancing. 

The “tangible map” of our idea. Not sure I loved it as an innovation technique, but it was good for getting everybody on the same page.

It was all good fun though and we actually came up with this idea of a phone app that lets you leave and discover secrets in places with the help of geolocation. Thank you team, it was great!

My bf turned 26 last week so had a bit of a festive dinner on thursday. I told him he could have whatever he wanted and out of all the dishes in the world, he chose pippuripihvi kermakastikkeella, a true finnish roadside diner classic.

For starters i made some fresh tuna tar-tar with parsley, orange and pine nuts and Bernard-Massard The Trusted worked very well with it.

I’ll definitely try making this out of salmon as it’s great with orange as well.

I had my doubts about the main course and my ability to match wine with a steak with cream and pepper sauce. Lucky the guy at Alko was super experienced and recommended a US Geyser Peak Bordeaux blend, which was probably the best american wine I’ve ever tried.

The potatoes were supposed to be mille feuille, but there was no veggie slicer (I cut myself trying to slice the potatoes with juustohöylä) and I didn’t have the patience to cut them lenghtwise and trim the slices into little rectangles, so the end result was just a pile of sliced potato.

The dessert was a classic NY style cheesecake with strawberry-balsamic-pure. 

In Finnish, this usually means (and is propably intended to, as it is a christian organization&#8217;s poster) that it&#8217;s better to marry than burn. In the common language, it can be translated as &#8220;it&#8217;s better to fuck than burn&#8221;. From the point of communicational value, it coulve been better for these people to just use some other slogan&#8230;. On the other hand, it totally caught my eye.

In Finnish, this usually means (and is propably intended to, as it is a christian organization’s poster) that it’s better to marry than burn. In the common language, it can be translated as “it’s better to fuck than burn”. From the point of communicational value, it coulve been better for these people to just use some other slogan…. On the other hand, it totally caught my eye.

hairdressing

I was getting my hair done today and I wanted to see some updo photos so I could decide what I want to have for our students’ annual ball next week. They only had a russian bridal catalogue and patric cameron’s “dressing long hair”. Here are my favorite picks.

At first I thought she had stuck toilet paper into her hair, but it was just bits of pink lace.

Oh the nostalgia…

What’s up with the green mesh -covered whole?

Why would she want her hair to look like a duster?

Why is that lady carrying a kangaroo at her wedding..?

I think she looks like she has worms crawling all over her head. A sure way to feel like a princess.

Needless to say, this picture was from the russian wedding catalogue.

This was in the window of our local Christian charity flea market. Any guesses what it could be?

This was in the window of our local Christian charity flea market. Any guesses what it could be?

Objekt

www.objekt.nl

Objekt is a dutch interior design magazine I stumbled upon on tuesday, and I feel that my search for the perfect, high quality, mezmerising editorial featuring, thick papered, design-full interior design mag has finally ended. I love it!

An another note, there are just some things I feel that should not be touched, even in advertising. The most amazing ads are usually the ones that break the rules in every way and take familiar things into new contexts, but there is currently running a radio commercial for a party on Bassoradio that features a german Nazi-speech. The speech is “translated” into finnish as if to seem that Hitler is encouraging people to come to this electric-music event. Not amused.

I&#8217;m a lucky girl for coming home to some home-baked olive bread and a glass of red wine (berryish, soft tannined, even sweet portugese 08).

I’m a lucky girl for coming home to some home-baked olive bread and a glass of red wine (berryish, soft tannined, even sweet portugese 08).

When you may only choose one&#8230; Imo the #2 best CocaCola Company product. The finnish copy on the label sucks and the price could be a bit lower (could boost the sales), but the taste is great and I could really use the extra boost. Applying to jobs is sometimes a job in itself&#8230; :)

When you may only choose one… Imo the #2 best CocaCola Company product. The finnish copy on the label sucks and the price could be a bit lower (could boost the sales), but the taste is great and I could really use the extra boost. Applying to jobs is sometimes a job in itself… :)

junk food poem

On friday i enjoyed some margaritas with nachos 
Oh my baby, did i like them muchos
Saturday I hit the gym
because I’d really like to get slim
But my boyfriend was feeling the drunken munchie
so we got pizzas with crusts so crunchy 
Today i really wanted to have some salad and do some excercise
but we went out for buffalo wings and I had them super-size

Seriously, I’m quite anti-junk food and very much into home cooking. This weekend all the activity in the kitchen has just limited to popping toast into the toaster and pouring another glass of Jim Beam Red Stag with Coca Cola.

(Source: dramaticfuckery, via rissalady)

Last tuesday my grandfather fell down in his house and he was taken to hospital. The doctors say that he’s evidently hit his head and that there is bruising in his brain that pressures the area where the brain forms speech. I went to see him today and he said, or rather replied kyä, yes, when I asked him if he was feeling all right apart from not being able to speak out words correctly. He gets about 10% of words right, but all other words are just a babble of krtäpärästkrspusere. He was able to write, but all words consisted of the letters k, t, r, u, p, e, y, a, s. For example he tried writing Terere and pusu when he meant television and duck.

He’s always been talkative and an entertaining story spinner. He still had his old ssense of humor left. At least he laughed when I told him that my father had insisted the nurses plaster him with nicotine patches, because he usually smokes two packs of cigarettes a day. It’s just that his urge to speak and communicate very elaborately hasn’t gone anywhere, so our conversation was more of a game of pictionary and ukrainian taboo mixed together rather than a free flowing mutual exchange of words. His persistency of being understood quite precisely was surprisingly strong. After long rounds of guesses I understood that he got hurt by “rolling over from his loft bed” and that he wanted to know “if my house was next to Sorsapuisto?” and “to which coastline garrison my brother is going to go complete his mandatory military service?”.

I’m happy he wasn’t scared, bored or sad. I’m just worried that understanding speech perfectly, being able to draw the right words together but not being able to speak them out correctly is making him feel lonely. Is my gramps deserted alone on an island of linguistic isolation?